Application Development to Unlock New Financial Markets

The BlueAlly Solution

BlueAlly leveraged its expertise as a Microsoft Gold Certified partner to build our client’s web-based corporate banking solution. We collaborated with the credit reporting leader to meet its technological requirements, designing and building a portfolio of key subsystems. These subsystems included an Automating Clearing House (ACH) transfer generator, a separate generator to enable wire transfers, a dynamic advertising capability, and an enhanced user interface for viewing and searching account transactions.

BlueAlly met the Federal Reserve’s stringent regulations for ACH and wire transfer capabilities. The solution’s dynamic advertising subsystem utilized customer-specific attributes, sophisticated data mining, and user-defined analysis to target diverse customer segments with product and service promotions. Lastly, the user interface of BlueAlly’s solution empowered our client’s customers with self-service capabilities, allowing customers to review recent and historical transactions while managing their accounts.

The Results

BlueAlly played a pivotal role in helping the credit reporting leader release a fully functional, Microsoft-based solution to a new market faster than it could have with internal resources. The advertising subsystem enhanced the exposure of our client’s other products, generating incremental revenue and new customers. The solution’s self-service and account management capabilities also resulted in customer service cost savings and improved service levels. With BlueAlly’s expertise, our client met its aggressive go-to-market deadline and launched an agile web-based corporate banking solution that adhered to exhaustive Federal Reserve regulations, positioning the credit reporting leader for long-term cost savings, service improvements, and revenue growth.