FEATUREDApplication Development & Modernization
Atlanta, Georgia, May 12, 2025 — BlueAlly Technology Solutions proudly announced today that CRN®, a brand of The Channel Company, has recognized Edith Liao, Director of Marketing, and Katie Whalen, Director of Sales Operations, on the prestigious Women of the Channel list for 2025.
This annual CRN list celebrates women from vendors, distributors, solution providers and other channel-focused organizations who make a positive difference in the IT ecosystem. The CRN 2025 Women of the Channel honorees are innovative and strategic leaders committed to advancing channel excellence and supporting the success of their partners and customers.
Edith Liao leads BlueAlly digital marketing operations, developing and executing impactful, data-informed campaigns in close collaboration with key vendor partners. Her approach emphasizes both creativity and accountability—consistently elevating client engagement and strengthening brand visibility. Throughout her career, Edith has demonstrated a strong ability to drive growth and enhance client experiences through innovative marketing strategies. Her contribution to the channel is marked by her commitment to delivering solutions that resonate with partners and clients alike, furthering BlueAlly’s mission to enable client success through technology.
Katie Whalen plays a pivotal role in equipping BlueAlly’s sales organization with the tools, data, and operational frameworks necessary to drive performance and scale partnerships. With expertise spanning CRM management, forecasting, process automation, and strategic reporting, Katie directly supports BlueAlly’s ability to deliver value to its partners and clients.
Her leadership exemplifies the forward-thinking, collaborative spirit honored by the CRN Women of the Channel recognition, and her work continues to elevate BlueAlly’s channel operations to new levels of excellence.
“It’s an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel,” said Jennifer Follet, VP, U.S. Content and Executive Editor, CRN at the Channel Company. “Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and entire IT channel. We are pleased to spotlight their important contributions and look forward to their future success.”
“Katie Whalen, Director of Operations at BlueAlly, continues to drive sales operations innovation and efficiency, inspiring those around her with her commitment to excellence,” said Michael Ellison, Senior Vice President of Velocity Sales at BlueAlly. “Congratulations, Katie, on this incredible achievement!”
“Edith brings a rare combination of strategic vision, creativity, and precision to everything she does,” said Jonathan Berger, Senior Vice President of Digital Marketing at BlueAlly. “Her recognition on the 2025 Women of the Channel list is a reflection of the measurable impact she’s had on our marketing efforts, our partner relationships, and ultimately our clients’ success. We’re incredibly proud to see her leadership and dedication honored on this stage.”
The 2025 Women of the Channel will be featured in the June issue of CRN Magazine, with online coverage beginning May 12 at www.CRN.com/WOTC.
About BlueAlly
BlueAlly is a leading IT services and solutions provider that helps clients reduce complexity and harness the power of technology to improve organizational outcomes. With over 450+ highly skilled professionals, 2,000+ industry certifications and 10,000+ satisfied customers served, BlueAlly is a trusted partner known for turning complex technical challenges into strategic business opportunities.
BlueAlly Contact
Jonathan Berger / SVP Digital
BlueAlly Technology Solutions
jberger@blueally.com
About the Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit channelco.com.
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The Channel Company Contact:
Kristin DaSilva
The Channel Company
kdasilva@thechannelcompany.com